Marketing Communications

Gurugram
Posted 2 years ago

Together with the CEO, you will manage CommerceX marketing initiatives that improve our brands’
awareness, increase website traffic and increase lead generation. Of critical importance is the ability
to identify strategic topics and write sophisticated, high quality content that shapes the views of our
brand’s target buyers.

Key Responsibilities
 Develop ideas from scratch and write original content – blog posts, case studies, articles,
white papers, eBooks, infographics, presentations and more – that can be utilized across
multiple marketing channels.
 Develop and execute content marketing plans, delivery strategies and content (editorial)
calendars for CommerceX.
 Coordinate with the CEO and other team members to deliver compelling content for all
prospects across each phase of our target audiences’ buying life-cycles.
 Drive on time execution and publishing of content through your own initiative and with the
help of you designer(s).
 Ensure all content distribution activities are coordinated across all necessary social channels.
 Strong knowledge of content marketing platforms like Taboola, Outbraind & Colombia and
ability to develop content marketing plans for CommerceX.
 Strong knowledge of social platforms like Facebook, Instagram, Twitter.
 Continually test content formats and distribution channels to determine the optimal
approach to reaching various segments of clients’ targeting audiences.
 Write PR articles and releases for the company and be end-end responsible for all external
brand communication.

Requirements of the Job
 Either graduated with 4-year degree with focus on Marketing, Journalism, or English from a
reputable university and 2+ Years of Content Marketing experience in a corporate B2B
marketing role or agency marketing role (service B2C clients) with end-to- end content
marketing. Or you are a freelancer with at least 3 years’ experience providing B2B content
for established, successful, satisfied clients.
 Exceptional business writing skills and can visualize as well as convey a message into
relevant and interesting content.
 Verifiable examples of your content marketing successes and wins.
 Strong project management and verbal communication skills – the ability to own and drive a
project schedule from start to finish, including managing clients.
 Subject matter expertise in B2B industry trends.
 Experience writing for a senior executive audience.
 Ability to interpret creative direction, and a willingness to learn.
 Strong creativity and passion for creating responsive, original and interesting content.
 Your attention to detail is impeccable. You produce a work product that requires little
modification.

Is this you? Just tell us why and attach a resume.

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