Paid Media (Facebook Ads)
This requires you to:
Work with Digital Marketing team on scaling the paid campaigns efforts of the company. Work at
this position would include:
Seamless execution of large scale e-commerce clients campaigns through Facebook Ads channel.
Strong analytical background and direct experience in digital marketing
Coming up with innovate ways to run paid campaigns
Have in-depth knowledge of Facebook Ads platform and be a hands-on marketer having run
large scale campaigns including A/B testing ads.
Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
Experience in the same role (minimum 2-3 years) handling large scale media budgets on facebook/google
ROLE & RESPONSIBILITY:
Executing marketing campaigns through Facebook Ads platform and drive high ROAS for e-commerce vertical clients.
Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
Ensure process improvements pro-actively and improve operational efficiency
Periodic reporting to management on performance of campaigns
Gathering insights into campaigns and consumer behavior and implementing the
Partner with marketing manager to ensure that different campaigns are being
Developing and executing new and innovative strategies for consumer
Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
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|Job Category||Paid Campaigns Management|