CommerceX has bagged the integrated digital mandate for India’s leading innerwear and apparel brand “TT” along with the private label “Hiflyers” from the same group.
TT Group is a 50-year-old business house with presence across India and selling in over 65 countries across the globe. The brand name “TT” was awarded Master Brand Status in 2012 and Most Promising Brand Status in 2015.
This new engagement with CommerceX will help the group to reach out to the growing internet savvy population which was missing out in its offline presence through MBO’s and EBO’s.
The Gurgaon based performance agency will be responsible for managing a 360-degree digital strategy for the brand ranging from digital media spends, marketplace management, performance marketing campaigns along with Technology and Customer retention.
Subir Ghosh, COO, CommerceX,said, “The brands TT and Hiflyers have an existing latent demand for the value conscious digital consumers who are seeking the best quality at a particular price point which the brand promises.
With our specialized capabilities in the use of performance analytics across channels, we will strive to see this partnership go from strength to strength.”
Sanjay Jain, CEO, TT Limited, added, ” We are excited in onboarding CommerceX as our digital ecommerce partners as they have a proven track record in scaling a brand on the captive website from scratch which is the most critical period.
Their expertise in the eCommerce digital space, particularly their ability to marry art and science gives us confidence in this partnership.”
This Engagement will help Azani Sports deploy a unique ‘end-to-end performance model’, powering on Technology, Marketplace, and eCRM for digital customer acquisition.
The account was won in a multi-agency pitch. And will be handled from the CommerceX Gurgaon office.
As part of this mandate, CommerceX will handle the end to end digital including – Technology, Marketplace Management, Digital advertising, Performance Marketing, Customer retention/loyalty and reputation management for the company.
CommerceX will also leverage Customer data management platform (CDP) – Cross OmniChannel marketing automation to execute personalized campaigns at scale. Commercex is partnered with the industry’s leading cloud-based CRM tool, that enables companies to personalize online and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Subir Ghosh, Lead – Client Success, CommerceX, said,
We are excited about the opportunity to work with Azani Sports as this will help strengthen our foothold in the Sports segment. Our analytical and technological method of approach is sure to drive the desired business results for Azani Sports”
The four-year-old Azani Sport is an athleisure brand that sells online and through select retail outlets and is backed by likes of Fireside Ventures and Sequoia Capital. It offers customised products across categories and has become a demanding brand where global majors like Puma, Adidas, Nike have already captured the market.
Siddharth Suchde, Founder & CEO Azani Sport said, “At Azani, we were looking to work with an agency that has done exciting work in the brand commerce space and helped brands like us scale thier digital demand generation efforts significantly. We have chosen CommerceX as our partner after a multi agency pitch as they bring in this niche expertise along with a core team that has significant experience of running eCommerce business. We look forward to carrying out disruptive digital campaigns in the coming quarters and take Azani to greater heights with our digital first approach!