CommerceX Partnership with Unicommerce, SARAL – India’s biggest eCommerce summit to shape & grow the businesses post COVID-19

CommerceX Partners with Unicommerce, SARAL-

CommerceX has partnered with Unicommerce, Saral- India’s first ever eCommerce summit to be held on 30th May 2020. This would be an event for the entire eCommerce and retail industry with the ambition to deliver a unique platform for all to interact, plan, and shape their businesses which will lead a better future for eCommerce.

As an integrated eCommerce partner, we help brands to grow their businesses through various e-commerce solutions including multichannel strategies, design, technology, and marketing with exceptional expertise & proven processes to scale up the revenues. The event is set to host 20+ industry leaders who will be sharing their experiences, views, strategies and concepts to empower businesses around the country to understand & uncover solutions to their challenges in a post-COVID-19 world.

1500+ eCommerce Sellers, Brands and Retailers both MSMEs and enterprises will be a part of the event and share a single panel together to gather knowledge and explore all potential ways to drive their business to the next level.

Why Partnership with SARAL?

CommerceX is a leading Integrated eCommerce solutions provider for Retail brands anywhere in the digital road-map! We are a new age digital brands enabler agency specializing in providing holistic e-commerce solutions for data driven sustainable business growth. We create an eco-system and service levels that enables fast and efficient growth for digital brands. We are a data driven high performance firm which excels in end to end performance marketing for digital brands across various categories.

We want to help businesses navigate through the uncertainties prevalent due to the Coronavirus outbreak and Unicommerce’s SARAL has been designed exclusively to help those businesses, especially since consumers are expected to interact with businesses increasingly through different digital mediums.

The major expectation of businesses all around the country is to find solutions to the issues of bringing their eCommerce operations back on track and diversifying business across multiple digital sales channels to increase profitability.

The discussions for each session have been designed in a way to offer answers to all such queries by the participants through leaders from key stakeholders in the eCommerce ecosystem.

By being a part of this event, retailers, brands, and eCommerce marketplaces can figure out the best possible ways to secure business, and learn from the experts about how to cope up with situations of crisis in particular, how can automation help make the businesses more resilient in the times of crisis.

What will CommerceX & SARAL include?

CommerceX caters to all the requirements of an eCommerce firm very closely and provides them with a holistic portfolio of solutions which comprises captive site development, marketplace growth and end to end marketing via Paid media, Affiliate, CRM etc. We would be amongst a very few agencies providing our clients with a strong technology infrastructure backed by a robust operations backbone and providing best in class acquisition metrics.

We are integrated eCommerce partners for our clients which indicates our intent to grow their business as our own and thereby we mainly operate on a revenue share model which is unique and distinguishes us from other agencies. Click Here to know more: Partners

The SARAL event will comprise of 5 unique sessions with panellists from various domains of eCommerce ecosystem including Frontend, Delivery, Payments, Customer Engagements, Logistics and many more who will share their insights on “How can eCommerce Selling be Simplified”. The event will solve our purpose to help the businesses lay the foundation for being better prepared for post Covid-19 environment.

Some of the main points of focus in the panel discussion will include:

  • Building your own D2C brand in eCommerce
  • Growing Marketplace presence
  • Perfect Automation Stack to implement eCommerce
  • Offline-to-Online: The “new normal” in post COVID era
  • Implementing sustainable eCommerce operations

Every session will have a 15-20 minute Q&A part at the end which will help you to solve your doubts and get the answers of all your questions, allowing panellists to interact and address the queries of participants.

How will you benefit by being a part of SARAL?

The event will be packed with multiple benefits for the attendees and offer a plethora of opportunities for all to interact and network with industry leaders and discover answers to all possible concerns. Some of the highlights include:

  • Free enrollment – Witness the biggest virtual eCommerce event from the comfort of your homes without having to spend anything on it.
  • Exposure to large viewers – Via live sessions, network around a wide pool of attendees, and make new connections all at a single panel.
  • Increased awareness about best practices – Gather knowledge from experts about various important eCommerce practices to streamline operations.
  • Flexibility of choice – Choose from multiple sessions, attend what interests you and caters to your queries most accurately.
  • Association with Decision Makers –  Indulge in discussions and hear from various industry pioneers about their perspective on future business opportunities.
  • Perusal for future references –  Access the recorded sessions later on to refer to important concepts or the flexibility to connect with any of the experts to discuss further on issues impacting your business.

The purpose of CommerceX partnership with Unicommerce, SARAL is to bring the overall ecosystem together in these tough times, helping out each other to enable stronger, better, & smoother eCommerce operations worldwide.

We’ll be coming up with more details on Saral and keep you updated on all the progress. Watch this space to know more.

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CommerceX bags end-to-end eCommerce mandate for TT Group

CommerceX has bagged the integrated digital mandate for India’s leading innerwear and apparel brand “TT” along with the private label “Hiflyers” from the same group.

TT Group is a 50-year-old business house with presence across India and selling in over 65 countries across the globe. The brand name “TT” was awarded Master Brand Status in 2012 and Most Promising Brand Status in 2015.

This new engagement with CommerceX will help the group to reach out to the growing internet savvy population which was missing out in its offline presence through MBO’s and EBO’s.

The Gurgaon based performance agency will be responsible for managing a 360-degree digital strategy for the brand ranging from digital media spends, marketplace management, performance marketing campaigns along with Technology and Customer retention.

Subir Ghosh, COO, CommerceX,said, “The brands TT and Hiflyers have an existing latent demand for the value conscious digital consumers who are seeking the best quality at a particular price point which the brand promises.

With our specialized capabilities in the use of performance analytics across channels, we will strive to see this partnership go from strength to strength.”

Sanjay Jain, CEO, TT Limited, added, ” We are excited in onboarding CommerceX as our digital ecommerce partners as they have a proven track record in scaling a brand on the captive website from scratch which is the most critical period.

Their expertise in the eCommerce digital space, particularly their ability to marry art and science gives us confidence in this partnership.”

Trends that will define India’s E-commerce by 2020

Statistics show that e-traffic through mobiles will be 6 billion by 2020 and this will define the future of E-commerce.

Indian Ecommerce in 2020


The E-commerce market in India has recently garnered a lot of attention when global giant Walmart picked up a majority stake in India’s largest online retailer Flipkart. This is by far the world’s biggest eCommerce deal by absolute value and has set the future trends for more investments to follow in the coming years with a focus on niche categories like Fintech, Online Grocery and Furniture. This would also suggest that logistics and supply chain would get a major boost with the end customer being the actual gainer. Online shopping is set to get more convenient now and consumers should expect faster deliveries and competitive pricing of products and services.

There has been a huge spike in internet consumption in the last 5 years, aided by the competitive data tariffs across the country, e-commerce is fast gained momentum and has become an essential element of our daily life. With every passing year, newer platforms are sprouting up in the dotcom trading arena, thereby enlarging the size of the pie to a whole new level.  Prompt customer-care service, after sale grievance handling, easy returns and attractive discounts have ensured that more and more customers are taking to online shopping now. Consumers today are not hesitant to order big-ticket items such as AC’s, Fridge, TV and even furniture online.

With the market perfectly poised, here are a few trends that are expected to flourish throughout 2018 and continue into 2020.

Same Day Delivery Will Become a Norm: The time between placing the order to receiving the delivery will reduce further and same day and in some cases delivery within a few hours will become a new norm. Customers hate the waiting time and one thing that tops their wish list when shopping online. Although this is a tough expectation to manage for the retailers, its implementation will guarantee more traffic at the shopping website than ever before. To ensure convenience and safety of shopper’s money, quick turnarounds and easy return, as well as refund policies, needs to be guaranteed.

 Increased Use of Voice & Video Recognition: With artificial intelligence (AI) and technologies such as Alexa, Siri, and Google Home in place, consumers want to upgrade their online shopping experience and use voice instead of text. In some of the developed countries, one can easily give orders and check status at Dominos stalls through their voice. The online shopping channels across the globe are also making efforts to enable the same at the earliest. According to a study, the upcoming year will witness around 33% of consumers giving voice commands while shopping online.

More Visuals, Less Text Clutter: Shoppers prefer simple interface with easy accessibility and navigation while shopping online. If they feel the need to think about it and ask others, they simply prefer to move onto to other options as they lack the time and there is a plethora of options open for them. Customers prefer more of visuals and video options over text clutter as they are both easy to understand and be remembered. Hence, the future willsee the shopping portals with more simple home pages, striking visuals and extremely simple navigation bars with least of text clutter in the websites.

More of Sales Categories: At present, the e-commerce portals stay dominated by computer and consumer electronics, apparel & accessories, clothing, books, personal care, child care and other hobby items. No doubt, categories like food, beverage and gifting range which were earlier not a preference have now become a ripe opportunity for businesses that enter this arena. In the coming years, e-commerce will witness a boom in the demands of auto-parts, furniture & home furnishings, office equipment and supplies, medicine and healthcare products and many more.

Personalization: Customers nowadays don’t wish to see what everyone else is watching. Instead, they wish for something that has been customized for them only. This issue can be well tackled by the Artificial Intelligence and Machine Learning skills. The managers of the e-portals simply need to keep track of customers’ shopping behaviors and arrange for products that best suit these behavioral trends. This tailor-made experiences will better assist the sellers in the classification of the target market under various divisions based on age, gender, pay scale and so on. The result will be a much accurate and targeted marketing campaign that will boost the sales enormously.

Cross-Channel Marketing: Compared to traditional print and broadcasting mediums, digital media is a vast universe full of possibilities for the marketers to market their products & services and reach out to the target audience with various message delivery options available out there. However, restricting just to one channelof digital media for sharing the message with the audience is of no use. The marketers need to curate a master strategy that works out for all e-channels be it smartphones, tablets, desktops and other devices. As per statistics, e-traffic through mobiles will be 6 billion by 2020; this is an important information for the marketers skipping the mobile channels from their e-marketing strategies. It’s time for them to wake up and transform their present business plans into OmniChannel strategies lest they should be invisible to most of the probable audience and will be left behind in the competition.  

Flipkart-Walmart Deal- Top 3 Reasons How It Can Benefit the End Users

Recently, there has been a lot of anticipation and buzz going around the news that broke out a few days ago –

The world’s largest retailer, Walmart, has acquired Indian e-commerce giant, Flipkart for $16 billion

making this the biggest M&A deal in India this year.

Below, are the few tweets that show how people are not very excited about this news and foresee this acquisition as a big threat.



Ashwani Mahajan


The problem here is that we’re just dealing with one side of the story and that people are mostly having biased opinions towards this acquisition. But, it’s always more advisable to view the two sides of the coin.

Now, of course, this isn’t a new technique, but applying this can, and still does, offer fruitful results/insights.

So, what’s on the other side of the coin?

Can this acquisition in any way give a boost to Flipkart’s current performance or the expectations that online consumers have?

Let’s have a look!

Improvement in Logistics:

Flipkart has always tried to find ways to strengthen its supply chain management with its in-house logistics arm EKart.

But, with the increasing number of Indians getting into the obsession with shopping online, the question has always been-

How will Flipkart gonna keep up the pace of delivering products with faster speed and higher accuracy, something that has always been the strength of Amazon?

Walmart, on the other hand, has arguably had the highest sales per square foot and inventory turnover for the past ten years.

Need Proof?

Walmart, at any given time, operates more than 11,000 stores in 27 countries around the world and manages an average of $32 billion in inventory.

So, with these two giants coming together, there is a high probability that the packaging, warehousing, and logistics will become far more organized, addressing the major pain point of the consumers living in Tier II and Tier III cities in India.

Increase in the number of discounts and deals for the online shoppers:

With Walmart coming into the picture and having a history of being extra-selective in picking up sellers, there will be a huge competition for prices.

This, in turn, will lead to less room for dubious businesses getting registered and selling sub-standard materials at huge discounts, impacting consumer purchase in a positive way.

Also, customers should prepare themselves to see a huge influx of online-exclusive deals from Flipkart.

The whole stunt of putting up massive discounts would now be more effectively executed because of the millions of dollars absorbed from the acquisition.

Globally, Walmart has been known to offer low prices to the customers through its efficient operations.

In fact, according to Aravind of Technopark,

One of the strategies of Walmart is ‘Every Day Low Pricing’ (EDLP), which is a result of a perfect sync in sourcing, supply chain, and frontend operations.

This will help the e-commerce giant push goods at a much faster rate and cater to the remote audience within a short span of time, thus fighting neck-to-neck with its rival Amazon.

Grocery at the doorstep:

Amazon is already an established player in the digital retail market. It has unlocked its first step towards establishing the future of grocery by taking up the ownership of Whole Foods.

Flipkart on the other hand, couldn’t do much in this section despite a lot of efforts and prior investment of 460$ million into E-kart.

It would be interesting to see how Walmart, who is already an established name and is among the largest procurer of perishable-produce and fresh items can add a different color to Flipkart’s effort in trying to reinvent the retail business.

But, one thing is certain. All this competitive tussle would certainly give end users a merry time.

They would be able to grocery shop online more often, up from one-two purchases a year to multiple purchases a month.


Over the last decade, the Indian startup system has seen several ups and downs with the growth of Flipkart and has had a personal connection with the brand’s success story.

We don’t know yet what can be the later impacts of this acquisition but this is for sure that things will change as two biggest competitors in the online world come neck to neck.

Now, whether the change is good or bad, that is something that we will have to see.