Marketing CRM (Retention/Engagement)


– Day to day execution and management of Emailers, SMS, WebPush, App push and on-site user notifications
– Seamless execution of Emailer and push notification campaigns for brands on CRM platform
– Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical
– Seamless and timely execution of campaigns
– Contribute ideas to improve the ROI metrics for brands like returning purchasers
– Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas
– Day-to-day liaison with campaign & account managers on campaign developments
– Coordination with internal tech, design, marketing team to ensure campaign deliveries
– Pro-actively providing inputs and ensuring work completion across client projects
– Tracking, analyzing & summarization of campaign deliverable and process monitoring
– Identifying gaps in user journeys and how to improve user buying cohorts
– Competition study and analysis of their strategies

Desired candidate will have:

– 2-5 years of experience in eCommerce specific email and SMS campaigns management
– Technical understanding of Emailer, push notifications and how they work
– Understanding of eCommerce and user journeys / funnels
– Know-how and past working experience on at least 1 CRM platform
– Effective verbal & written communication skills
– Detail oriented and in-depth understanding of his/her deliverable
– Logical and analytical approach and a problem-solving attitude
– Out of the box thinking and innovative strategies that can help improve client’s accounts
– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

Technical skills:

– Understanding of platforms / tools / technologies like or similar to Netcore, Silverpop, Webengage,, etc
– Analytical platforms like Google Analytics, Appsflyer, Mixpanel
– Good Knowledge of Excel & PowerPoint


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