Key Requirements:
- Strong problem-solving ability and attention to detail
- Excellent verbal and written communication skills
- Proficient in Excel and PowerPoint
- Excellent understanding of digital marketing concepts and best practices
- Knowledge/Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Skills in creative content writing
- Analytical mindset and critical thinking
- Experience of 1-2 years in similar roles in digital marketing or ecommerce
Job Description:
- Work closely with cross-functional teams to deliver business goals
- Understanding client goals, creating and executing strategies to exceed these goals
- Manage weekly and monthly reporting on key business metrics – including sales, marketing, and operations
- Acquire insight in online marketing trends and keep strategies up-to-date
- Gather and analyze data, identify relevant trends, do follow up analysis and prepare visualizations.
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This requires you to:
Work with Digital Marketing team on scaling the paid campaigns efforts of the company. Work at
this position would include:
Seamless execution of large scale e-commerce clients campaigns through Facebook Ads channel.
Strong analytical background and direct experience in digital marketing
Coming up with innovate ways to run paid campaigns
Have in-depth knowledge of Facebook Ads platform and be a hands-on marketer having run
large scale campaigns including A/B testing ads.
Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
Experience in the same role (minimum 2-3 years) handling large scale media budgets on facebook/google
ROLE & RESPONSIBILITY:
Executing marketing campaigns through Facebook Ads platform and drive high ROAS for e-commerce vertical clients.
Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
Ensure process improvements pro-actively and improve operational efficiency
Periodic reporting to management on performance of campaigns
Gathering insights into campaigns and consumer behavior and implementing the
learnings
Partner with marketing manager to ensure that different campaigns are being
executed
Developing and executing new and innovative strategies for consumer
acquisition.
Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
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